Stoking Fear: We Must Remember How the Iraq War Was Sold, Part 1

by Roy Eidelson

The high-level machinations that produced the Iraq War are far from unique. (Photo: Reuters/Shannon Stapleton)

History shows that fearmongering has long been a standard tactic used to rally public support and acquiescence for military interventions that are both unwarranted and unwise.

“Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same way in any country.”
— Nazi propagandist Hermann Goering

It was 16 years ago, on March 19, 2003, that U.S. forces began a misguided and illegal “shock and awe” military assault on Iraq. The enormous costs of that invasion and subsequent occupation are all too clear today. Thousands of American soldiers and coalition allies were killed and many more suffered horrific, debilitating injuries; among the U.S. casualties, a disproportionate number were underprivileged youth. At the same time, hundreds of thousands of Iraqi civilians died, and millions were driven from their homes. To this toll we can also add the emergence and growth of the monstrous Islamic State (ISIS). And our Iraq War expenditures—past, present, and future—total trillions of dollars, a massive drain on crucial domestic programs for those in need.

Many painful lessons can still be drawn from this devastating war and its ongoing aftermath. Among them, the tragedy represents a distressing case study in the manipulative use of fear—what I call “It’s a Dangerous World” appeals—by disingenuous leaders who insist that disaster awaits if we fail to heed their policy prescriptions. Unfortunately, dire warnings from influential figures can short-circuit our critical thinking and propel us toward action even before we’ve examined the evidence or considered the consequences and alternatives. Psychologically, we’re soft targets for these tactics because, in our desire to avoid being unprepared when danger strikes, we’re often too quick to conjure catastrophe—the worst outcome imaginable—regardless of how unlikely it may be.

These “It’s a Dangerous World” appeals were employed by the George W. Bush White House throughout the Iraq War. They began with repeated claims months before the invasion that Saddam Hussein—the country’s brutal dictator—had weapons of mass destruction (WMDs).

In August 2002, for example, Vice President Dick Cheney told attendees at the national convention of the Veterans of Foreign Wars in Nashville: “There is no doubt that Saddam Hussein now has weapons of mass destruction. There is no doubt he is amassing them to use against our friends, against our allies, and against us.”

Two months later, President Bush presented this frightful image to an audience in Cincinnati: “Knowing these realities, America must not ignore the threat gathering against us. Facing clear evidence of peril, we cannot wait for the final proof—the smoking gun—that could come in the form of a mushroom cloud.”

And Secretary of Defense Donald Rumsfeld was unequivocal at a December 2002 Department of Defense news briefing: “Any country on the face of the earth with an active intelligence program knows that Iraq has weapons of mass destruction.”

It didn’t matter that these claims were all untrue; they were effective nonetheless. As White House officials had hoped, their warnings and alarmist predictions succeeded in persuading most Americans of two things: Iraq’s dictator had WMDs, and “preventive” military action was therefore necessary. Indeed, Bush knew he already had won over a majority of Americans when he sat before the television cameras in the Oval Office 16 years ago and announced that U.S. forces had invaded Iraq.

Displacement of responsibility (Moral disengagement, part 5)

The fourth mechanism of moral disengagement described by Albert Bandura is displacement or diffusion of responsibility.

Man with crossed arms, fingers pointing at others ("don't blame me")
Photo by Achim Hering (Licensed under the Creative Commons Attribution-Share Alike 3.0 Unported. From Wikimedia Commons)

Displacement of responsibility refers to claims that, for example, you are not being immoral when committing an atrocity while “just following orders.” Such claims dominated the Nuremberg Trials at the end of World War II.

Under the Nuremberg Principles, which are the basis of current international law, “only following orders” has explicitly been identified as an unacceptable defense.  Nevertheless, it continues to appear in military contexts and probably led to the reducing of Lt. William Calley’s sentence for the My Lai massacre during the Vietnam War.

More recently, in preparing the nation to accept his plan to invade Iraq, President George W. Bush declared: “Our enemies have openly declared that they are seeking weapons of mass destruction, and evidence indicates that they are doing so with determination…. History will judge harshly those who saw this coming danger but failed to act.”

In other words, it is not our fault that we are going to war; they made us do it.

After the fall of Iraq, when informed about the rioting and looting going on, Defense Secretary Donald Rumsfeld made his infamous remark, “Stuff happens,” another way of avoiding responsibility for the chaos.

It is easy to find online many quotes from U.S. leaders concerning the war in Iraq. Take a look at them and see how many examples you can find of displacement or avoidance of responsibility and the other mechanisms of moral disengagement we have been discussing.

Kathie Malley-Morrison, Professor of Psychology

Note: This post was adapted from my previously published article in Peace Psychology (a publication of the American Psychological Association), Spring, 2009.