Your father taught you WHAT? Part 2.

Wood engraving by John Charlton, 1890 cover of Graphic Magazine entitled “Of Danger All Unconscious.” In the public domain.

A recent post introduced an analysis by cognitive psychologist George Lakoff regarding supporters of Donald Trump.  Lakoff stresses the arch conservative’s  investment in a “strict father” authoritarian, white male supremacy moral code. Today’s post shares Lakoff’s psychological analysis of How Trump Uses Your Brain to His Advantage.”

Lakoff’s basic argument is that conscious thinking is a tiny portion of what goes on in the brain, and that indeed an estimated 98 percent of all mental activity is unconscious. (Think of times when you started driving to see a friend on Saturday and all of a sudden realized you had passed your exit and were on your way to work—conscious enough to drive safely but led unconsciously onto the route to work.)

Unconscious thought, Lakoff maintains, is influenced by certain basic mechanisms that Donald Trump and his team manipulate with finesse. These mechanisms include:

  1. Repetition. Words have links in the brain to circuits that give them meaning. Think about what you do when you are learning a new word or name—you repeat it and repeat it and perhaps also repeat its definition or its connection with something familiar.  Those repetitions strengthen the neural connections associated with the word and make it easier to activate them. So, when Trump says over and over again that “I am the only one who…”,  our brains tend to fill in the rest of the message whether we consciously believe it or not (“…can make America great again.”
  2. Framing. One of the mantras of the Trump campaign is “crooked Hillary,” framing Hillary Clinton as a crook who deliberately perpetrates crimes for her own benefit. Framing her this way evokes a common myth in the minds of conservatives—that is, what is illegal is also immoral according to Strict Father Morality (making, for example, a lot of anti-war and pro-environment activism “immoral”). Thus, at Trump rallies, we increasingly hear “Lock her up, lock her up!”
  3. Well-known examples. Trump repeatedly refers to examples of “Muslim terrorists” widely amplified in the popular media to maintain and exacerbate fears, which unconsciously activates desire for a strong no-nonsense father to fix everything. And they are told exactly who can play this role for them.

Lakoff goes on to describe other forms of mind control used by the Trump campaign. Read them for yourself and decide whether you think he makes his case.  And, given what you have learned about Lakoff’s analysis, what kinds of connections do you think human minds, particularly conservative minds, will make when they get swamped with photos and stories concerning the infidelities of former President William Clinton? Do you think the promulgators of those photos and stories are conscious of their effects?  How about the recipient of those messages?

Your father taught you WHAT? Part 1.

Psychologist George Lakoff, author of Moral Politics. This file is licensed under the Creative Commons Attribution 2.0 Generic license. Author: Jere Keys from San Francisco,

 

By Kathie Malley-Morrison

In its inaugural issues, Engaging Peace introduced the work of cognitive political psychologist, George Lakoff—particularly his work on political conservatism and liberalism.  Our presentation of his theory included posts on Why We Fight, Countering the Ubiquitous Argument, A New Way of Thinking, and Values and Rhetoric.  Today we begin sharing highlights from Lakoff’s psychological analysis of today’s conservative Republicans, such as the supporters of Presidential candidate Donald Trump.

Bottom line, according to Lakoff, is that conservatives generally grow up in a strict father family system. In his view, “In the strict father family, father knows best. He knows right from wrong and has the ultimate authority to make sure his children and his spouse do what he says, which is taken to be what is right.”

Lakoff goes on to say, “The basic idea is that authority is justified by morality (the strict father version), and that, in a well-ordered world, there should be (and traditionally has been) a moral hierarchy in which those who have traditionally dominated should dominate. The hierarchy is: God above Man, Man above Nature, The Disciplined (Strong) above the Undisciplined (Weak), The Rich above the Poor, Employers above Employees, Adults above Children, Western culture above other cultures, America above other countries. The hierarchy extends to: Men above women, Whites above Nonwhites, Christians above nonChristians, Straights above Gays.”

In regards to renditions of those values in this election year, Lakoff says, “We see these tendencies in most of the Republican presidential candidates, as well as in Trump, and on the whole, conservative policies flow from the strict father worldview and this hierarchy.”

Lakoff also notes that, “Family-based moral worldviews run deep. Since people want to see themselves as doing right not wrong, moral worldviews tend to be part of self-definition — who you most deeply are. And thus your moral worldview defines for you what the world should be like. When it isn’t that way, one can become frustrated and angry.”

What do you think of Lakoff’s views?  Do you know any conservative Republicans,  personally?  If so, do you know anything about their families, their personal histories?  To what extent do they seem to support  a strict father morality, a father (authority) knows best morality, a WASP-centered morality? Are they frustrated and angry? Are they going to vote this year?

 

Who knows why we fight? George knows.

 

Linguist George Lakoff lecturing on the relationship between words and politics. Flickr: Pop! Tech 2008. Licensed under the Creative Commons Attribution 2.0 Generic license.

In the early days of this blog, we published a series of posts about George Lakoff’s views on wars between values and nations; we revisit some of those posts today.

Lakoff is an activist cognitive psychologist/linguist who devotes great attention to the conflict in values between liberals and conservatives, and the ways in which the family values that are communicated to children can play out in the readiness of adults to make love or war.

For example, in his book Moral Politics: How Liberals and Conservatives Think, Lakoff argues that while conservatives value a “strict father” morality (using punishment to establish respect for authority), liberals value a “nurturant family” morality emphasizing empathy and democratic forms of conflict resolution.

Lakoff also emphasizes the role of metaphor in the decisions people reach regarding political issues.  Many judgments are propelled by a “nation-as-person” or “nation-as-family” metaphor in which industrial nations are viewed as “mature” and knowledgeable while other nations are seen as “primitive,” “backward,” and needing to be taught a lesson.

In his book, The Political Mind, Lakoff explains that ideas with a strong emotional component (e.g., regarding the extent to which wars are considered necessary and winnable) are influenced not just by information but also by how they are framed, the language in which they are embedded, and the effects of that language on the brain.

To learn more about Lakoff’s views about how family values connect with major political philosophies and behavior read this article and tell us what you think.